Pay-what-you-want taxi service, and more

last updated 8 January 2015

Pay-what-you-want taxi service

When Eric Hagen launched his Recession Ride taxi service in Essex, Vt., last month, he decided to rope in customers with a novel business plan: He’d let them pay what they wanted. So far, the arrangement is working out. In two weeks, working four nights a week, Hagen has made $600. He even keeps a pay-what-you-can cooler, filled with various bottled drinks, in his cab. “Nobody has shortchanged me yet,” he said. “They like the fact they can decide.”

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