Partner up. Embarking on a solo project is usually a “recipe for disaster.” Find someone who is on the same page and “whose skills complement your own.”
Think fast, launch faster. There’s always the chance that someone has come up with the same concept as you. So once you have an idea, move quickly. The faster you’re in business, “the sooner you’ll get a sense of what’s working and what’s not.”
Update frequently. If you want your start-up to be a success, you need to “iterate rapidly in response to users’ reactions.” Creating a site and keeping tabs on it is “easier than it used to be.” To keep customers happy, you need to “make changes daily.”
Be frugal. Strong start-ups are like cockroaches: They’re hard to kill. A company that keeps its overhead low will last longer than one that needs to spend—on shipping, staff, or office space—to survive.