Fiat: Small cars, big plans

Italian automaker Fiat just finalized its partnership with Chrysler, said Damon Lavrinc in Autoblog, but apparently “Chrysler is only the beginning.” Fiat CEO Sergio Marchionne is also in serious talks to acquire General Motors’ European brands—Opel, Vauxhall, and Saab—to create an auto giant worth about $106 billion that would compete with Volkswagen to be the world’s No. 2 car company, after Toyota.

Fiat’s got a few hurdles before consummating Marchionne’s Opel “marriage made in heaven,” said Simon Sturdee in The Sydney Morning Herald, among them a rival offer from Canada’s Magna and skepticism from German government and union officials. But if his “audacious” plan works, Fiat will be one of the big “winners of the global recession.”

That was Marchionne’s plan, said Eric Reguly in The Globe and Mail. Last year he predicted that only about six big automakers would survive this recession, and he obviously hopes to be one. No other companies are aping his merger spree—yet—but expect several “virtual mergers,” soon. In a few years, “the Chrysler you buy will really be a closet Fiat or an Opel. The BMW you buy may be a Mercedes.”

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Perhaps, said Aaron Gold in About.com. “But will Americans want to buy Fiats?” Car buyers here have “long memories,” and their 30-year-old memories of Fiat are best summed up by the acronym “Fix It Again, Tony.”