GOOD DAY FOR: Zombie branding, as liquidators are buying the names of bankrupt companies to ressurect for use on branded merchandise or for Web-only retailers. Two liquidators, Hilco and Gordon Brothers, have snapped up Sharper Image, Linens ‘n Things, and Bombay furniture, and have nibbled at Circuit City and Fortunoff. Brought-back-from-the-dead brands have mixed success. (The New York Times)
BAD DAY FOR: Colliding interests, after a new study by the Insurance Institute for Highway Safety found that small cars like the Toyota Yaris, Honda Fit, and Smart “fortwo” fared poorly in crash tests with larger, mid-sized sedans. “There are good reasons people buy mini cars,” said institute president Adrian Lund. “They’re more affordable, and they use less gas. But the safety trade-offs are clear from our new tests.” Honda, Toyota, and Smart said the crash tests represented scenarios unlikely to occur on the road. (AP in Yahoo! Finance)
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Elon has his 'Legion.' How will Republicans encourage other Americans to have babies?Today's Big Question The pronatalist movement finds itself in power
-
How to travel with your dogThe Week Recommends These tips will help both of you have a great time
-
'Congress could help by providing federal protections'Instant Opinion Opinion, comment and editorials of the day
