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Toronto

Hide those smokes: Stores in the provinces of Ontario and Quebec may no longer publicly display cigarettes, under new rules that will soon be expanded nationwide. The measures are designed to curb impulse buying and reduce cigarettes’ “perceived popularity,” advocates said. Stores must now hide cigarettes in drawers or behind curtains. Canada’s smoking rate has declined from 25 percent to 19 percent over the past eight years, after most forms of cigarette advertising were banned. “The pack is all that remains to us” as a promotional platform, said Andre Benoit of tobacco company JTI-Macdonald. Anti-smoking advocates are working on that. “We want plain packaging on cigarettes,” said Rob Cunningham, a lawyer for the Canadian Cancer Society.

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