Stick with the familiar. Sign up with a “big-name e-mail service provider” such as Gmail, Yahoo, or Hotmail. Their services are free, and they “spend lots of money (so you don’t have to) on reducing spam.”

Create an e-mail alias. Come up with a separate e-mail address to use “exclusively for online purchases and interactions.” That will keep spam and unwanted promotions from clogging your actual inbox.

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