Gauloise gone
The week's news at a glance.
Lille, France
France’s most iconic cigarette will no longer be French. Gauloise Brune, once famously smoked by the likes of philosopher Jean-Paul Sartre and novelist Albert Camus, moved its factory from Lille to the Spanish coastal town of Alicante. Altadis, the company that owns the brand, said that smokers’ changing tastes had caused sales to slump to the point where a French production site was no longer profitable. French smokers are beginning to turn to light cigarettes, while Gauloise is known for its strong, almost bitter flavor. The conservative daily Le Figaro lamented “the end of one of our greatest symbols of national identity.”
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Burkina Faso's misinformation war
Under The Radar The president of the West African country has quickly become the face of a viral, AI-powered propaganda campaign
-
Jeffrey Epstein's secrets
Feature Six years after his death, conspiracy theories still swirl around the sex trafficker. Why?
-
Voting: Trump's ominous war on mail ballots
Feature Donald Trump wants to sign an executive order banning mail-in ballots for the 2026 midterms