Lille, France
France’s most iconic cigarette will no longer be French. Gauloise Brune, once famously smoked by the likes of philosopher Jean-Paul Sartre and novelist Albert Camus, moved its factory from Lille to the Spanish coastal town of Alicante. Altadis, the company that owns the brand, said that smokers’ changing tastes had caused sales to slump to the point where a French production site was no longer profitable. French smokers are beginning to turn to light cigarettes, while Gauloise is known for its strong, almost bitter flavor. The conservative daily Le Figaro lamented “the end of one of our greatest symbols of national identity.”
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Is the US about to lose its measles elimination status?Today's Big Question Cases are skyrocketing
-
‘No one is exempt from responsibility, and especially not elite sport circuits’Instant Opinion Opinion, comment and editorials of the day
-
Businesses are caught in the middle of ICE activitiesIn the Spotlight Many companies are being forced to choose a side in the ICE debate
