The World’s Most Infectious Puzzle

A year ago, Sudoku was almost unknown outside of Japan. How did it become so big, so fast?

How popular is Sudoku?

It's a monster. Barely a year after its introduction to the West, this unassuming little puzzle can now be found in more than 140 newspapers around the world, including at least 30 in the United States. Amazon.com sells 193 Sudoku books, ranging from Su Doku for Dummies to Killer Su Doku (spelling varies by publisher). In a typical week, there are 7 Sudoku books on the USA Today top 150 best-sellers list. Fanatics can also buy Sudoku calendars, board games, and jigsaw puzzles, and download Sudoku grids to their mobile phones. Psychologist Susan Blackmore calls Sudoku a classic meme, an idea that spreads rapidly from one person to the next. 'œIt is using our brains to propagate itself across the world like an infectious virus.'

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Who came up with this?

Not the Japanese. Modern Sudoku began life in the United States as Number Place, an occasional feature of Dell puzzle magazines in the late 1970s. The puzzle was imported to Japan in 1984 by Nikoli's Kanamoto, who tweaked it slightly and renamed it Suuji Wa Dokushin Ni Kagiru, or The Numbers Must be Single. Sudoku'”as it was soon being called'”had an advantage in Japan that Number Place did not have in the U.S.: The Japanese alphabet is poorly suited to crossword puzzles, so Sudoku was able to take root with little competition. But if Japan didn't invent Sudoku, America can't take complete credit either. Sudoku evolved from Latin squares, which was created by Swiss mathematician Leonhard Euler in 1783.

How did it get back to America?

In 1997, a 52-year-old New Zealand judge named Wayne Gould, who was living in Hong Kong, became hooked on Sudoku during a trip to Tokyo. He spent the next six years writing a computer program that could create the puzzles. In October 2004, he pitched Sudoku to the London Times. 'œI turned up unannounced at the Times like an old-fashioned traveling salesman,' Gould says. The newspaper's features editor, Mike Harvey, asked an aide to send Gould away. 'œBut he said he was too busy so I went down myself,' Harvey says. 'œIt took about two minutes for him to persuade me.' It helped that Gould was offering to give his puzzle away for free. All he wanted in return was a plug for his Web site, Sudoku.com, where he sells his computer program for $14.95. The Times began running Sudoku in November 2004. Three days later, the London Daily Mail had its own version. Next, Gould brought his pitch to the U.S. He was turned down by USA Today in December 2004, but five months later, after the craze had swept Europe, he landed it in the New York Post. USA Today began publishing its own Sudokus two months later. So far, Gould has made well over $1 million through his site.

Who is churning out all these puzzles?

London Guardian

Sudoku: The Hot New Puzzle Craze

What makes them so addictive?