Steve Cone

Steve Cone is the head of brand management at Citigroup’s wealth management division. His first book, Steal These Ideas!: Marketing Secrets That Will Make You a Star, has just been published.

Buy Steal These Ideas! at Amazon

A Night to Remember by Walter Lord (Bantam, $13). So much has been written about the Titanic, but the best account is this first one. This early-20th-century story is so powerful and such a necessary reminder about the hubris of believing that advanced technology, in any era, is a substitute for just plain common sense. Interesting tidbit: The New York Times was considered a second-rate newspaper until its coverage of this tragedy at sea.

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