What happened to the online lending industry?

"Disrupting finance turned out to be harder than promised"

Online lending hits a snag.

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"Remember when peer-to-peer lending was supposed to be the antidote to the financial sector's shady practices?" asked Jonathan Ford at the Financial Times. In the years since the financial crisis, online lenders have been relentlessly hyped as the future of better banking, offering more transparency and faster, cheaper loans by directly connecting borrowers with investors through technology. For a while, this Silicon Valley approach helped fuel blistering growth in the sector. But now the biggest and best-known online lender is embroiled in a controversy "that would not have looked out of place on pre-crisis Wall Street." Renaud Laplanche, the charismatic founder and CEO of LendingClub, was forced to resign last week over revelations that his company had "improperly sold" millions of dollars' worth of loans to an investor. Laplanche also failed to disclose a personal stake in a fund he had persuaded LendingClub's board to invest in — a fund "whose business involved investing in, um, LendingClub loans."

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The reason this scandal hits home isn't that LendingClub's actions "were so alien to the banking industry, but that they were so familiar," said Matt Levine at Bloomberg. Forging loan data isn't just "the reddest of red flags"; it's darkly redolent of the run-up to the housing crisis. Back then, banks passed off risky mortgages to investors as quality securities, even though many of those mortgages were riddled with mistakes, misrepresentations, and even outright forgeries. "You know the rest." Investors shouldn't be surprised that LendingClub's stock has plunged 35 percent since Laplanche's departure, said Gretchen Morgenson at The New York Times. The company never provided enough details about its business or borrowers' performance to justify the hype it received. Nor does its business model look so revolutionary in hindsight, with more than half of its loans financed by big financial institutions instead of individuals. The lesson here? "Disrupting finance turned out to be harder than promised."