This week’s question: Procter & Gamble has blamed extravagantly bearded millennials and the growing social acceptance of stubble for an $8 billion write down of its struggling Gillette shaving brand. In seven words or fewer, please come up with an advertising slogan that Gillette might use to encourage hirsute dudes to shave off their facial hair.
Click here to see the results of last week’s contest: Cramped flight
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
THE WINNER: "Because it wasn’t hairy who met Sally"
Robyn Kupferman, Culver City, California
SECOND PLACE: "From hair to maturity"
John Blumenthal, Rye, New York
THIRD PLACE: "Your choice: The fox, or the hair?"
Dick Gaskill, Los Gatos, California
HONORABLE MENTIONS:
"Remember what happened to Lincoln"
Mike Reiss, New York City
"True love never did run scratchy"
Michael Grossman, San Dimas, California
"Real men take it off the chin"
Lynette Birkins, Edison, New Jersey
"Facial recognition is the Millennial way"
Ken Tubman, Napa, California
"Every bro has it shorn"
Larry Hance, Barboursville, Virginia
"The song doesn’t say, 'Me so thorny'"
Jennifer Kitchin, New Smyrna Beach, Florida
"Hirsute? Not so cute"
Suzanne Brooks, Quechee, Vermont
"Real men bare their cheeks"
Cathy Engel-Marder, Los Angeles
"There’s no place like foam"
James A. Gollata, Manitowoc, Wisconsin
"From clean shaven to dating maven"
Margaret Peterson, Des Moines, Iowa
-
The biggest astronomy stories of 2025In the spotlight From moons, to comets, to pop stars in orbit
-
The 8 best comedy movies of 2025the week recommends Filmmakers find laughs in both familiar set-ups and hopeless places
-
‘Care fractures after birth’instant opinion Opinion, comment and editorials of the day
-
How Bulgaria’s government fell amid mass protestsThe Explainer The country’s prime minister resigned as part of the fallout
-
Femicide: Italy’s newest crimeThe Explainer Landmark law to criminalise murder of a woman as an ‘act of hatred’ or ‘subjugation’ but critics say Italy is still deeply patriarchal
-
Brazil’s Bolsonaro behind bars after appeals run outSpeed Read He will serve 27 years in prison
-
Americans traveling abroad face renewed criticism in the Trump eraThe Explainer Some of Trump’s behavior has Americans being questioned
-
Nigeria confused by Trump invasion threatSpeed Read Trump has claimed the country is persecuting Christians
-
Sanae Takaichi: Japan’s Iron Lady set to be the country’s first woman prime ministerIn the Spotlight Takaichi is a member of Japan’s conservative, nationalist Liberal Democratic Party
-
Russia is ‘helping China’ prepare for an invasion of TaiwanIn the Spotlight Russia is reportedly allowing China access to military training
-
Interpol arrests hundreds in Africa-wide sextortion crackdownIN THE SPOTLIGHT A series of stings disrupts major cybercrime operations as law enforcement estimates millions in losses from schemes designed to prey on lonely users
