The daily business briefing: October 29, 2021

Facebook changes company name to Meta, the Commerce Department reports economic growth slowed during Delta surge, and more

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1. Facebook announces rebranding under the name Meta

Facebook is changing its corporate name to Meta, CEO Mark Zuckerberg announced Thursday. The rebranding comes as Facebook contends with a backlash over its handling of misinformation and harmful posts, following whistleblower allegations that the company put profits above user safety. Under the new branding, Facebook and its other apps, such as Instagram and WhatsApp, will keep their names, but all under the Meta umbrella. "It is time for us to adopt a new company brand to encompass everything that we do," Zuckerberg said. Skeptics said the name change makes it look like Facebook has something to hide. "Zuckerberg and his lieutenants can't shed the Facebook albatross with a clever brand adjustment," said Paul Barrett, deputy director of the NYU Stern Center for Business and Human Rights.

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Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.