The daily business briefing: February 7, 2023

AMC movie theaters to adjust ticket prices based on seat location, Google tests Bard artificial-intelligence service, and more

Movie goers leave the AMC Highlands Ranch 24 on August 20, 2020 in Highlands Ranch, Colorado.
(Image credit: Tom Cooper/Getty Images)

1. AMC movie theaters to adjust prices based on seat location

AMC Entertainment Holdings Inc. said Monday it would start adjusting ticket prices in its theaters during peak showings depending on the location of moviegoers' seats. The Sightline AMC pricing scheme will charge a premium for prime, central seats. The traditional ticket cost will cover "Standard Sightline" seats, while Value Sightline, mostly in the front row, will cost less. The change comes as theaters seek to increase revenues now that crowds are returning after the lifting of COVID-19 restrictions, but attendance remains stuck below pre-pandemic levels. Sightline took effect immediately at some locations, and is expected to be expanded to other theaters for shows starting after 4 p.m. AMC shares rose as much as 6 percent Monday.

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Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.