Milka-Cola: Coca Cola launches its own brand of pricey milk

Coca Cola hopes new 'premiumised' Fairlife milk will 'rain money' on the company in years to come

 Milk for sale on a grocery store shelf
(Image credit: Joe Raedle/Getty)

Coca-Cola is entering the dairy market with its own brand of "premiumised" milk, which is twice as expensive as regular milk and contains 50 per cent more protein.

The new brand, called Fairlife but dubbed "Milka-cola" on Twitter, will launch in the US next month, with Coca-Cola chiefs hoping it will "rain money" on the company.

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