Chinese business culture and market entry

To make the most of opportunities in China, you need to understand and address the risks

Businessmen bowing

China presents real opportunities for UK tech companies. Scale counts – this is a country with over 100 cities of more than a million people – and China-UK trade surpassed £70bn in value in the 2018/2019 financial year. The Chinese government is working to drive future growth through technology investments and innovation, and Chinese markets hold UK tech companies in high esteem. China wants to take advantage of the UK’s capabilities in AI, big data, fintech, ed-tech and Ecommerce. It’s looking to create strong synergies for closer UK-China collaboration in these areas where UK tech companies are already experiencing success.

Yet moving into China also has its challenges, not least building a brand in a market that covers such a huge and diverse territory. There can be regulatory barriers which can inhibit foreign market access, and restrictions around foreign investment in some sectors. These aren’t necessarily higher or more onerous than those in other territories – including the US – but they need to be considered.

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