Muse: A do-it-all AI assistant at your fingertips

Meta offers a ‘genuinely impressive’ digital helper

Mark Zuckerberg, chief executive officer of Meta Platforms Inc., reveals the Muse Charm device during the Meta Connect event in Menlo Park, California, US, on Wednesday, Sept. 23, 2026.
Meta's latest product showcases new ways to use AI across people's everyday lives
(Image credit: Minh Connors / Bloomberg / Getty Images)

Meta’s Muse is “the most useful AI app I have ever used,” said Eli Tan in The New York Times. I’ve had it “perform dozens of day-to-day tasks,” from ordering my groceries to looking up recipes to “setting my fantasy football lineups.” The AI agent “called my dental insurer” on my behalf, gave “it my member ID, answered a security question, and waited on hold before transferring me to the representative— just as I had asked it to.” It’s like having a personal assistant. “While the agent worked, I watched its movements through a tiny browser window, where it navigated websites like a human with a mouse and cursor.” Muse wouldn’t make a purchase without checking with me first, but to get the most out of it, I did give the AI agent access to “my bank accounts and apps like Google Docs, Gmail, Ticketmaster, OpenTable, and Google Sheets,” which might be a bit too much personal information for some people.

Muse’s abilities to “browse the internet on your behalf” are “genuinely impressive,” said Reece Rogers in Wired, but this is also Meta we’re talking about. When I tried it, it was hard to avoid wondering if Muse was “more obsessed with collecting data about me” than actually helping me. The agent has a long-term memory that “stores details about your interactions and preferences.” The more I used it, every interaction “started to feel like a guise for me to upload more data about myself” to Meta, which will soon debut an always-on palm-size “Charm” pendant loaded with Muse.

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up
Latest Videos FromThe Week US

Explore your latest briefing

Explore your latest briefing