Muse: A do-it-all AI assistant at your fingertips
Meta offers a ‘genuinely impressive’ digital helper
Meta’s Muse is “the most useful AI app I have ever used,” said Eli Tan in The New York Times. I’ve had it “perform dozens of day-to-day tasks,” from ordering my groceries to looking up recipes to “setting my fantasy football lineups.” The AI agent “called my dental insurer” on my behalf, gave “it my member ID, answered a security question, and waited on hold before transferring me to the representative— just as I had asked it to.” It’s like having a personal assistant. “While the agent worked, I watched its movements through a tiny browser window, where it navigated websites like a human with a mouse and cursor.” Muse wouldn’t make a purchase without checking with me first, but to get the most out of it, I did give the AI agent access to “my bank accounts and apps like Google Docs, Gmail, Ticketmaster, OpenTable, and Google Sheets,” which might be a bit too much personal information for some people.
Muse’s abilities to “browse the internet on your behalf” are “genuinely impressive,” said Reece Rogers in Wired, but this is also Meta we’re talking about. When I tried it, it was hard to avoid wondering if Muse was “more obsessed with collecting data about me” than actually helping me. The agent has a long-term memory that “stores details about your interactions and preferences.” The more I used it, every interaction “started to feel like a guise for me to upload more data about myself” to Meta, which will soon debut an always-on palm-size “Charm” pendant loaded with Muse.
Agents are only as good as the services they can tap into, said Dave Lee in Bloomberg. Already, Amazon has blocked Muse “from accessing its store,” citing “security and data privacy.” But more likely it’s because “Amazon would much prefer people to use its AI shopping bot instead.” Other competitors will likely put up barriers, which kills the fun of having AI at your beck and call. “What good is a Google AI assistant if it can’t buy things from Amazon or look up things on community groups on Facebook?”
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Muse is still fun, said Michael Brendan Dougherty in National Review, and these “friendlier consumer forms of agentic AI” are a pleasant respite from all the doom and gloom we keep hearing from the frontier labs like OpenAI and Anthropic. Finally, it seems, AI has found a way to be useful. Maybe too useful, said Allison Johnson in The Verge. The “question we need to ask ourselves as we enter the era of AI agents is what we do with the time” we’re freeing up. Will we use it “to take on more commitments?” Or will we let our chatbots sit on hold with the insurance company while we go outside for a stroll or a hike?
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