Italy’s most famous influencer has been cleared of aggravated fraud following a high-profile celebrity trial dubbed “Pandoro-gate”.
“The nightmare has ended,” Chiara Ferragni told reporters yesterday, after the “long-running scandal involving a charity Christmas cake” drew to a close in a Milan courtroom, said the BBC.
‘Italian Kardashian’ Ferragni found fame and fortune as an “O.G. fashion blogger turned influencer turned Italian Kardashian”, said Puck. Her blog The Blonde Salad, which she started in 2009, “occupied an outsize portion of the industry’s collective consciousness”, securing her front-row seats at Milan Fashion Week, magazine covers, and ultimately a “multimillion-dollar business” selling her own products.
In 2022 and 2023, she partnered with Italian confectioner Balocco to market limited-edition Pandoro “Pink Christmas” cakes. The advertising campaign “suggested proceeds would go to the Regina Margherita children’s hospital in Turin”, said CNN. However, it later emerged that the charitable donation was a €50,000 flat fee, while the proceeds of the cakes would go “directly to Ferragni”, in addition to a €1 million payment to two of her companies for sponsorship of the campaign.
Prosecutors requested that she face a 20-month prison sentence, alleging that the marketing of the campaign was deliberately misleading. Ferragni denied the charges, telling the court that she had made a “communication error” but that “everything we have done, we have done in good faith”.
Redemption arc She and two co-defendants were acquitted yesterday of criminal wrongdoing. But “most of the damage” has already been done, said Forbes. Ferragni has paid a fine of €1.1 million to Italy’s antitrust authority, in addition to various other settlements, and her companies have been “bleeding millions”.
Pandoro-gate has also had wider legal ramifications. In 2024, the Italian government passed new legislation, dubbed the Ferragni law, imposing greater transparency requirements for influencers with more than a million followers promoting charity fundraisers.
As for Ferragni herself, there could still be a “Martha Stewart-esque redemption arc in her future”, said Puck. The US lifestyle guru “did six months” in prison for her part in an insider trading scheme and “emerged slightly humbled”, then “went on to amass more clout than ever”.
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