Google is so synonymous with online search that its name has become a verb in its own right. But now, as the company seeks to “revamp its decades-old business model to fit the era of artificial intelligence”, said CNN, “Google wants to help you google less”.
‘New era’ for search Rather than simply typing keywords or short phrases, users of Google’s new Gemini 3.5 Flash model can ask conversational questions, and even interact with agentic AI through live video. Instead of generating only the familiar list of blue links, Google Search will give a customised AI-written summary of the topic being researched. Users can also open a conversational interface by clicking on AI Mode on the main search page, allowing them to ask follow-up questions more naturally.
This marks a “new era for AI search”, according to a Google blog post. The update will allow users to deploy AI agents “just by asking a question”. The company is also introducing a new intelligent, AI-powered search box described as Google’s “biggest upgrade in over 25 years”. Crucially, the shift moves away from the need to click through to web pages for information. Increasingly, Google will function more like an assistant than a traditional index.
‘Vital information literacy skills’ For many people, Google’s search box is the “lobby of the internet”, said Time magazine, so this “radical transformation” signals a major shift in how people use the web. It could “disrupt many industries” that rely on search traffic to attract customers, with news publishers and small businesses particularly vulnerable. Referrals from Google to publishers have “already been suffering from declining referrals” because of AI Overviews, said TechCrunch – “now things will likely get worse”.
Using AI-based searching could also erode important skills, said Riley MacLeod on internet news site Aftermath. Google search is “one of the first and primary places that people experiment with and grow their information-searching skills”. “Spoon-feeding” users AI summaries and “obscuring or bypassing the source of the information” risks depriving people of the opportunity to build the “vital information literacy skills” that they “need more than ever in an AI-obsessed world”.
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