Social media’s “obsession with wellness and optimisation” has come for the “murky preconception period” – defined by sociologist Miranda Waggoner as the “zero trimester” – according to Wired.
A growing number of influencers, holistic health experts and even doctors are “posting content that speaks to the ‘trying to conceive’ demographic. Their message is simple, said Wired: “follow this wellness formula” and you will “set yourself up for the quickest conception, the easiest pregnancy and the healthiest child”.
Their recommendations range from drinking raw milk and avoiding nail polish to filtering the air you breathe, said The Cut. Some influencers are sharing meditation journeys to “lower cortisol six months before trying to conceive”, while others are testing their micronutrient levels and “embarking on 60-day pregnancy prep detoxes”.
Many people struggle to get pregnant, and some doctors agree that the standard medical advice to just wait and see is failing them. Yet claims “about the importance of trimester-zero strain credulity”, added The Cut. Listening to some of these influencers, it is “easy to come away thinking that if you struggle to get pregnant or have a difficult pregnancy, it’s your fault”.
There are many things that prospective mothers can do to “optimise underlying health in the preconception year that will make outcomes in pregnancy better”, obstetrics and fertility specialist Dr Natalie Clark Stentz told Wired. But evidence-backed advice – “maintain a normal BMI, stop smoking, pick a boring prenatal vitamin” – is “not sexy”. Any “buzzy, individual thing is likely sensational”, she said: whether that’s “Brazil nuts, organ meats or whatnot”.
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