Romantasy, a portmanteau combining "romance" and "fantasy," is a genre so popular that it is pushing the publishing industry in a new direction. Books in this category feature all the hallmarks of fantasy fiction, "such as magic systems, mythology, high stakes and abundant worldbuilding," said The Washington Post. "But the love story is central to the narrative." Romantasy novels include classic romantic tropes like enemies-to-lovers and love triangles, with several steamy sex scenes to boot.
The latest Thanks to BookTok and a couple of star authors driving sales, the genre is experiencing a massive popularity surge. Author Sarah J. Maas has become synonymous with the success of adult romantasy books. According to her website, her "Throne of Glass," "A Court of Thorns and Roses" and "Crescent City" series have sold over 38 million copies. Her books have been popular since 2012, but Publishers Weekly said sales of her new and backlisted titles increased 86% in the 2022 fiscal year for Bloomsbury Publishing, driven by interest from TikTok. The publisher released Maas' latest book, "House of Flame and Shadow," earlier this month and has plans to release six more.
Maas' achievements drove industry demand. Entangled Publishing created Red Tower, an imprint focused on new adult romantasies, and its star author is Rebecca Yarros, whose latest novel, "Iron Flame," has been an early smash hit. Yarros was also catapulted into bestseller status after TikTok went crazy for the first book in her sultry dragon series, "Fourth Wing."
The reaction Part of the genre's appeal comes down to its "bold heroines" and "strong yet nuanced female characters," Bloomsbury's Kathleen Farrar said to The Guardian. "These stories have attracted huge numbers of female readers who may previously not have felt particularly welcome in the fantasy market."
While some dismiss romantasy titles as smut or "fairy porn," others argue that critics should not reduce the work of authors like Maas to steamy sex scenes. Her books give readers a "safe place to project the traumas, tragedies and triumphs of their own lives," Maureen Lee Lenker said in Entertainment Weekly. |