Australian animated series "Bluey" has captured the hearts and minds of children, parents and childless adults alike. In 2023, it was the "second-most popular streaming show in the U.S., where it was watched for 731 million hours," said Vox. Following the domestic lives of a canine nuclear family, the program treats its young audience members as sophisticated beings who can handle emotional complexity. But "Bluey" made headlines when its finale made countless adult viewers weep too.
'The audacity' "Bluey" plots are dedicated to the simplest joys and woes of daily life: sibling squabbles, imaginary play and raising children from a parent's perspective. It's just as much about parents Bandit and Chilli's experience as it is about their kids, and both parents take great pains to validate the feelings of their little girls. The series is unafraid to confront the difficulties of parenting. "That's the audacity of 'Bluey,'" said The Atlantic. "It trusts that its young audience will be able to understand stories that are about the foibles and insecurities of parents, too."
Viral finale Typical "Bluey" episodes are seven minutes long, but the finale released on April 14 was a daring 28 minutes. In "The Sign," Bandit takes a job in another city, which means they must come to terms with leaving their home. The kids are having a hard time with the impending transition, and secretly, the parents are too.
After the episode's release, scores of adults posted on social media about how hard it hit them. "The last time he cried was at the birth of our baby," said a viewer named Brittany Bailey alongside a photo of her husband crying while watching the episode. "'Bluey' is so much more than a kids' cartoon."
Setting a standard While a lot of entertainment for kids is centered around magic, fantasy or superheroes, "Bluey" is about the mundane. "The hardest thing to do is get through a day. 'Bluey,' somehow, captures that," said The Daily Beast.
"The radical innovation of 'Mister Rogers' Neighborhood' was to see children as people," said Kathryn VanArendonk at Vulture. Meanwhile, "Bluey" is a "triumph of good-natured naturalism, a clarion understanding of what play really feels like and its importance in childhood." Perhaps "Bluey" will set a new standard, proving that kids' shows can succeed with emotional nuance, real-life storylines and adult perspectives. |