Artificial intelligence has been at the center of the tech world, but it's not the only technology businesses need to prepare for. In the future, AI will combine with other advancing technologies to create a new wave of personalized AI capable of anticipating users' actions and evolving independently, said Amy Webb, a futurist and professor at the NYU Stern School of Business, at the Harvard Business Review. The phenomenon, called living intelligence, could be the next big thing.
How does it differ from artificial intelligence? AI is "just one of three groundbreaking technologies shifting the business landscape," said Webb. The other two — advanced sensors and biotechnology — have also been "quietly advancing." In the future, the convergence of these three technologies will "underpin a new reality that will shape the future decisions of every leader across industries." This new living intelligence encompasses "systems that can sense, learn, adapt and evolve" that are made possible through the mix of all three technologies.
Living intelligence could "drive a supercycle of exponential growth and disruption across multiple industries," said Inc. The exponential costs of training large language models are driving the creation of smaller models that use less data. This data will lead to a Cambrian Explosion of advanced sensors. And personalized data from wearable sensors could lead to personalized AI that predicts actions rather than words.
Bioengineering, the third tech shaping the supercycle, has futuristic possible applications, including "computers made of organic tissue, such as brain cells," said Inc. This "organoid intelligence" might "sound like science fiction," but there are "already examples of AI revolutionizing various scientific fields."
Why is it the next big thing? For business owners, living intelligence "offers unprecedented opportunities," said futurist Mark van Rijmenam at The Digital Speaker. Retailers could use predictive AI to "forecast demand with remarkable accuracy using emotion recognition and real-time sentiment analysis." Health data from sensors could "revolutionize how companies tailor products and services, moving from reactive to proactive healthcare."
Although living intelligence may seem futuristic, "forward-thinking CEOs and business leaders cannot afford to wait," said Webb. Early adoption is already visible in pharmaceutical and medical industries, as well as agriculture, "space, construction and engineering." Businesses must resist the urge to fixate on AI, take a more "holistic view of the change already underway" and "prepare your organization for the era of living intelligence." |