To be loved is to be smelled, at least according to the manosphere. In the newest internet trend, young men are “pheromonemaxxing,” opting to forgo hygiene rituals to emphasize their natural body odor and attract mates. The science behind human pheromones, however, is wishy-washy at best, and maximizing odor may also be putting their love life in a funk.
A spinoff of the looksmaxxing trend, pheromonemaxxing is based on the idea that “natural body odor may contain chemicals that influence attraction” and that a person’s scent could make them “more appealing to a potential mate,” said NBC News. Partaking in the trend involves “ditching deodorant, skipping showers” and in a gross escalation for the most committed, “drinking their own urine to ‘sweat out toxins,’” said Vice.
Sex pheromones in some animals do attract mates, but pheromonemaxxing relies on the belief that humans are “like ants, moths, mice and other animals known to secrete pheromones,” said Forbes. Unfortunately, human mate-finding is far more complex.
Scientists have yet to find conclusive evidence about whether humans have or are able to detect pheromones. But even if humans do have pheromones, thumbing your nose at showering doesn’t mean you can “select for what remains on your body and what doesn’t,” said Forbes. It is “hard to selectively remain dirty.” Sweat can become a “cozy breeding ground for bacteria,” Australian researchers Samuel Cornell and Rob Brooks said at The Conversation. And that mixture will “start to cause a stench.”
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