The D.C. operative who served four presidents
David Gergen was the consummate Beltway insider. Over decades in D.C., he served as an aide to four presidents: Republicans Richard Nixon, Gerald Ford, and Ronald Reagan, and Democrat Bill Clinton. Wearing hats including speechwriter, special counsel, and communications director, the centrist Gergen was known as a “spinmeister” who could craft a presidential message and work with reporters to get it out. Towering at 6 feet 5 inches, he was no arm-twister, but rather a genial schmoozer whose targeted leaks earned him the nickname “the Sieve.” He worked most closely with Reagan, writing one of the Great Communicator’s most effective lines. During a 1980 debate against Jimmy Carter, the Republican candidate asked voters, “Are you better off than you were four years ago?” The question resonated in an era of economic malaise, and it helped Reagan to a landslide win. “When you’re out there panhandling in the river,” said Gergen, “occasionally you get a gold nugget.”
David Richmond Gergen was born in Durham, N.C., where his father taught math at Duke University, said The Washington Post. He attended Yale University and Harvard Law, then served as a Navy officer during the Vietnam War, stationed on a ship in Japan. With many career paths open to him, his “entry into politics was fortuitous.” On a friend’s tip, he applied for a job assisting Nixon’s speechwriter—even though, as he admitted during the interview, he’d voted for Democrat Hubert Humphrey. He “was brought aboard anyway” and soon rose to head speechwriter, helping craft Nixon’s resignation letter in 1974.
In the Reagan White House, the pragmatic Gergen “was widely credited with softening the in-your-face conservative rhetoric” sought by far-right aides, said The New York Times. That centrism appealed to Clinton, who brought him on board in 1993. But between Clinton aides who mistrusted Gergen as an “interloper” and Republicans who “deemed him a turncoat,” he lasted barely a year in the Clinton White House. “Between stints in government,” said The Guardian, he had success in media and academia. Sometime editor of U.S. News & World Report and a frequent columnist and TV news commentator, he also taught government at both Duke and Harvard’s Kennedy School. Always, he preached the values of civility and compromise. “Centrism doesn’t mean splitting the difference,” he said in 2020. “It’s about seeking solutions, and you bring people along.” |