Labour's decision to use a pink bus to launch a campaign aimed at female voters has prompted ridicule on Twitter.
The 16-seater minibus will tour the UK ahead of May's election targeting women who did not vote in 2010 as part of a "woman-to-woman" initiative. But Twitter users have labelled it "patronising" and more suited to a "Barbie doll" or "hen night" than the female half of the electorate.
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