Labour's decision to use a pink bus to launch a campaign aimed at female voters has prompted ridicule on Twitter.
The 16-seater minibus will tour the UK ahead of May's election targeting women who did not vote in 2010 as part of a "woman-to-woman" initiative. But Twitter users have labelled it "patronising" and more suited to a "Barbie doll" or "hen night" than the female half of the electorate.
Deputy Labour leader Harriet Harman, who is leading the campaign, claims the bus is more "magenta" than pink, explaining that red "looked the same as everything else" and darker red "looked too much like a Pret delivery van".
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Here is what Twitter had to say:
OMG! Have you seen @UKLabour's latest #GeneralElection poster for women? #pinkbus pic.twitter.com/L6abQcXngU — AngryBritain.com (@AngryBritain) February 11, 2015
Celebrity endorsement for Ed Miliband:I've never voted Labour before, but now they've got a #pinkbus... pic.twitter.com/02aP0F1Fxz — Peter Thompson (@TheRedRag) February 11, 2015
Following #Labour's brilliant #pinkbus idea, here's their idea to appeal to the 'ethnic vote' pic.twitter.com/iEPX9qK2Df — Bob Smith (@Schmiffy12) February 11, 2015
Labour’s campaign, in one deft picture by @carlamillar1 http://t.co/lwpblNZU1v pic.twitter.com/ZbqPZ9202l — Isabel Hardman (@IsabelHardman) February 10, 2015
The Labour #pinkbus has been done up using MPs expenses. All in good taste. pic.twitter.com/aQNSLjzQeP — LT (@RealTempleton) February 11, 2015
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