Labour's decision to use a pink bus to launch a campaign aimed at female voters has prompted ridicule on Twitter.
The 16-seater minibus will tour the UK ahead of May's election targeting women who did not vote in 2010 as part of a "woman-to-woman" initiative. But Twitter users have labelled it "patronising" and more suited to a "Barbie doll" or "hen night" than the female half of the electorate.
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Here is what Twitter had to say:
OMG! Have you seen @UKLabour's latest #GeneralElection poster for women? #pinkbus pic.twitter.com/L6abQcXngU — AngryBritain.com (@AngryBritain) February 11, 2015
Celebrity endorsement for Ed Miliband:I've never voted Labour before, but now they've got a #pinkbus... pic.twitter.com/02aP0F1Fxz — Peter Thompson (@TheRedRag) February 11, 2015
Following #Labour's brilliant #pinkbus idea, here's their idea to appeal to the 'ethnic vote' pic.twitter.com/iEPX9qK2Df — Bob Smith (@Schmiffy12) February 11, 2015
Labour’s campaign, in one deft picture by @carlamillar1 http://t.co/lwpblNZU1v pic.twitter.com/ZbqPZ9202l — Isabel Hardman (@IsabelHardman) February 10, 2015
The Labour #pinkbus has been done up using MPs expenses. All in good taste. pic.twitter.com/aQNSLjzQeP — LT (@RealTempleton) February 11, 2015