F1 and the future: ‘Max factor’, race calendar, Netflix and a return to Africa

Commercial chief Sean Bratches speaks about the vision of Formula 1 and its owners Liberty Media

Formula 1 2021 concept cars
An artist’s impression of the Formula 1 2021 concept cars
(Image credit: www.formula1.com)

When Liberty Media finalised the deal in 2017 to acquire Formula 1 the American company knew it was buying a brand that still had massive growth opportunity despite its global status.

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