Gunmakers: An industry sheds rules and norms

Should gunmakers be held responsible?

Guns.
(Image credit: AP Photo/Lisa Marie Pane)

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A toddler holding an assault rifle. Santa Claus promoting "MK18 Monday." These are some of the advertisements used by Daniel Defense to sell guns like the one used to massacre children in Uvalde, Texas, said David Yaffe-Bellany and Jessica Silver-Greenberg in The New York Times. The Georgia-based gunmaker is the "poster child of egregious, aggressive marketing." Its founder, Marty Daniel, is a self-styled "provocateur" in the mold of former President Donald Trump. Daniel began designing his own accessories that could be mounted onto rifles, like lights and lasers, and won a $20 million military contract in 2002. "By 2009, the company had expanded to making guns for consumers," brandishing its military ties: "Use what they use." Salvador Ramos bought his Daniel Defense rifle online for $1,870, according to a photo of a receipt he posted on social media. The company even offers a buy-now, pay-later financing option for those who want to spread out the price of a costly weapon of war.

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