John Lewis loses Peter Ruis, man who made it fashionable

Ruis, who turned 'fusty' store into fashion icon, jumps ship to become chief of Jigsaw

John Lewis; retail; British high street; shopping

PETER RUIS, the man who turned 'fusty' department store John Lewis into a retailer synonymous with cutting-edge fashion, has announced his departure from the department store, the Financial Times reports.

Ruis became the store's fashion director in 2007 and was promoted to Buying & Brand director in 2010. He ditched its more conservative brands and turned its fashion floors into places where big names like Jaeger, Hobbs, Mango and Whistles mix with smaller, edgier brands such as Toast and Fenn Wright Manson.

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