What will ITV's coverage of the Rugby World Cup be like?

The tournament is vital to the broadcaster, and here's what fans and converts to the game can expect

Sam Burgess
(Image credit: Shaun Botterill/Getty Images)

The Rugby World Cup kicks off this week, and promises to take the profile of the game to new heights. But it won't just be new converts to the sport on a learning curve, seasoned rugby fans will also be getting used to the television coverage, which is once again on ITV.

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