This beer claims to enhance your creativity
Beer is already known to enhance your perception of your dancing skills. But a new craft IPA dubbed "The Problem Solver" claims it can actually enhance your creative thinking skills.
University of Illinois at Chicago professor Jennifer Wiley was inspired to create the brew after her research found that the average person's "creative peak' is reached at an alcohol level of 0.075 percent. And now, the beer has come into fruition through the partnership of the creative agency CP+B Copenhagen and Danish brewers Rocket Brewing.
The "Problem Solver" beer has a higher alcohol level than most (7.1 percent), but comes with a chart on the back of the bottle to let you know exactly how much to drink, depending on your weight and gender, to hit the magical 0.075 percent mark and "be at your creative best."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
The bottle says that drinking just enough will "enhance your creative thinking, [whereas] drinking more will do the exact opposite."
While the beer is currently only available in Copenhagen, but perhaps some "enhanced creative thinking" will see it for sale in the U.S. soon.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
The Week Unwrapped: will the US end child marriage?
Podcast Why some states have no lower limit on marriage age, plus Black maternal health and the price of olive oil
By The Week Staff Published
-
Perplexity AI: has Google finally met its match?
In The Spotlight Generative AI start-up provides fast, Wikipedia-like responses to search queries
By Chas Newkey-Burden, The Week UK Published
-
Quiz of The Week: 4 - 10 May
Puzzles and Quizzes Have you been paying attention to The Week's news?
By The Week Staff Published
-
Puffed rice and yoga: inside the collapsed tunnel where Indian workers await rescue
Speed Read Workers trapped in collapsed tunnel are suffering from dysentery and anxiety over their rescue
By Sorcha Bradley, The Week UK Published
-
More than 2,000 dead following massive earthquake in Morocco
Speed Read
By Justin Klawans Published
-
Mexico's next president will almost certainly be its 1st female president
Speed Read
By Peter Weber Published
-
North Korea's Kim to visit Putin in eastern Russia to discuss arms sales for Ukraine war, U.S. says
Speed Read
By Peter Weber Published
-
Gabon's military leader sworn in following coup in latest African uprising
Speed Read
By Justin Klawans Published
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstances
Speed Read
By Peter Weber Published
-
Western mountain climbers allegedly left Pakistani porter to die on K2
Speed Read
By Justin Klawans Published
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governor
Speed Read
By Peter Weber Published