Why all hipsters dress the same, according to math

Why all hipsters dress the same, according to math
(Image credit: iStock)

Jonathan Touboul, a mathematician at the College de France, decided the best way to prove why hipsters all share the same love for things like PBR and thick-rimmed glasses would be with cold, hard, numbers. His as-yet unpublished paper, "The hipster effect: When anticonformists all look the same," looks at the "non-concerted emergent collective phenomenon of looking alike trying to look different."

In Touboul's mathematical model, Bloomberg observes, he programmed the "hipsters" in his equation to do the opposite of whatever the mainstream chose to do:

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Samantha Rollins

Samantha Rollins is TheWeek.com's news editor. She has previously worked for The New York Times and TIME and is a graduate of Northwestern University's Medill School of Journalism.