The Rubble Bucket Challenge: Gaza's answer to the ice bucket campaign

In an effort to raise awareness about the widespread chaos and destruction facing civilians in Gaza, a Palestinian journalist has launched his own take on the viral Ice Bucket Challenge campaign. Dubbed the Rubble Bucket Challenge — or, alternatively, the Remains Bucket or Dust Bucket Challenge on social media — the campaign uses the same premise but with, as the name suggests, the rubble from buildings destroyed by Israeli strikes.

"We do not have water, but this is what we have," Ayman al Aloul says in a video kicking off the campaign.

YouTube

Watch On

The campaign is not seeking material aid, but rather sympathy and solidarity for Palestinian civilians trapped in Gaza. As of early Monday afternoon, the campaign's Facebook page had almost 2,500 likes.

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

And lest you be tempted to complain the group co-opted a fundraising gimmick for its own cause, it's worth noting that the ALS challenge is itself a spin-off of other similar challenges, too.