Ant-Man is a trickier sell than many of his super-heroic counterparts. He doesn't have the name recognition of Spider-Man or Batman, and his superpower — the ability to shrink in size while becoming stronger — isn't as self-evidently cool as anything you can see in X-Men or The Avengers. That is already proving a challenge for Marvel, which is trying to ramp up anticipation by releasing the first image of Ant-Man protagonist Scott Lang — and if your idea of a badass superhero is Paul Rudd looking much crankier than usual, you won't be disappointed:
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