Bacardi, the world's leading rum, has outdone itself with its new Facundo rum collection, which includes a bottle that retails for no less than $250.
The brand wants the collection to appeal to a higher-end audience who's accustomed to drinking fancy liquors on the rocks (Facundo, it seems, is meant to be enjoyed on ice rather than mixed with Coke). The name comes from Facundo Bacardi, the brand's founder.
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