Bacardi, the world's leading rum, has outdone itself with its new Facundo rum collection, which includes a bottle that retails for no less than $250.
The brand wants the collection to appeal to a higher-end audience who's accustomed to drinking fancy liquors on the rocks (Facundo, it seems, is meant to be enjoyed on ice rather than mixed with Coke). The name comes from Facundo Bacardi, the brand's founder.
Though the line may seem arbitrary, The Wall Street Journal notes that it's probably a smart move: Super-premium rum sales increased by 5.4 percent in 2013, while value-priced rum sales decreased by 2.8 percent last year.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Saturday also happens to be National Rum Day — so if you've got an extra few hundred burning a hole in your pocket, this might be the perfect way to toast the end of summer.
-
Margaret Atwood’s ‘deliciously naughty’ memoirIn the Spotlight ‘Bean-spilling’ book by The Handmaid’s Tale author is ‘immensely readable’
-
Being a school crossing guard has become a deadly jobUnder the Radar At least 230 crossing guards have been hit by cars over the last decade
-
Sudoku medium: November 4, 2025The Week's daily medium sudoku puzzle
-
Nobody seems surprised Wagner's Prigozhin died under suspicious circumstancesSpeed Read
-
Western mountain climbers allegedly left Pakistani porter to die on K2Speed Read
-
'Circular saw blades' divide controversial Rio Grande buoys installed by Texas governorSpeed Read
-
Los Angeles city workers stage 1-day walkout over labor conditionsSpeed Read
-
Mega Millions jackpot climbs to an estimated $1.55 billionSpeed Read
-
Bangladesh dealing with worst dengue fever outbreak on recordSpeed Read
-
Glacial outburst flooding in Juneau destroys homesSpeed Read
-
Scotland seeking 'monster hunters' to search for fabled Loch Ness creatureSpeed Read
