Speed Reads

Size matters

In a controversial move, J. Crew now selling XXXS, or size 000, clothes

For those times when an XXS is just too baggy, J. Crew is now offering clothes in a size XXXS, or 000.

The pieces will will fit women with a 30.5" bust and 23" waist. Several bloggers think it reeks of vanity sizing — manipulating the number on the label so a buyer can feel good about wearing a smaller size. "J. Crew's vanity sizing has reached a whole new level of crazy," Erika Graham wrote on Racked. "What's next, negative numbers?"

J. Crew said creating this new size isn't about boosting someone's ego. "We are simply addressing the demand coming from Asia for smaller sizes than what we had carried," a spokeswoman said. "Our sizes typically run big and the Asia market tends to runs small. To further put into perspective, these sizes add up to the smallest possible percentage of our overall sizing assortment." She added that the company sells clothes up to a size 16 as well as lines for both petite and tall women.