Uruguayan striker Luis Suarez appeared to bite Italian Giorgio Chiellini on the shoulder in their crucial Group D match, which will determine which team advances to the second round.
But Suarez got away with it. To add insult to (literal) injury, Uruguay scored off a corner kick moments later.
This is not the first time Suarez has been caught biting an opponent. He was suspended for seven games in 2010 after biting a PSV player in Holland, and was suspended for 10 games in England for viciously biting Chelsea's Branislav Ivanovic in 2013.
Update: Uruguay went on to win the match 1-0, knocking Italy out of the World Cup. Look for FIFA to take punitive action against Suarez in the coming days.