Powerade and Gatorade exploit LeBron James for lamest brand war imaginable

Powerade and Gatorade exploit LeBron James for lamest brand war imaginable

LeBron James' Game 1 cramps became instant meme fodder and then, perhaps predictably, the premise for a weird brand feud playing out in 140 characters or less on social media.

Gatorade got things going after Game 1 by ribbing Powerade-endorsed James and suggesting he would not have struggled had he been quaffing their sports beverage. (The company later apologized when people noted Gatorade was the NBA's official drink, and that James had therefore been drinking it all game.)

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Jon Terbush

Jon Terbush is an associate editor at TheWeek.com covering politics, sports, and other things he finds interesting. He has previously written for Talking Points Memo, Raw Story, and Business Insider.