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France is paying people to bike to work

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How do you get more people to bike to work? For France, the answer to that question is simple: Pay them.

Yes, France is launching a six-month trial program that will pay people a small stipend — 25 euro cents per kilometer — when they ride to the office. The government hopes the plan will up ridership by 50 percent, and will re-assess whether to continue it later this year. As Treehugger notes, similar efforts in Belgium and the Netherlands helped boost ridership in those nations.