For a few glorious weeks, all was relatively quiet on the fast-food breakfast menu front. Gandalf's "deep breath before the plunge," if you will (…sorry).
Breaking the stalemate is Burger King, who announced this week that it will roll out a "Burgers at Breakfast" initiative by the end of this month. The chain already has a breakfast menu, so instead of trying to develop new products to compete with the Taco Bell-vs.-McDonald's showdown, Burger King is sticking with what it knows, reports actual trade magazine BurgerBusiness.
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