Speed Reads

The Idea Factory

The Idea Factory: The snore-stopping pillow

This $150 item will literally nudge you when you start snoring

At last a technological solution to your partner's loud snoring: the Snore Activated Nudging Pillow. The contoured cushion conceals a motorized air bladder that inflates by about 3 inches anytime the built-in microphone picks up the sound of snoring. That's "just enough movement," retailer Hammacher Schlemmer says, to encourage the snorer to shift positions — hopefully to a less resonant one. The pillow has to be plugged in, and it costs a hefty $150. But "if it works well enough to keep you from fleeing to the couch for some peace and quiet, it could put the fun back in sleepovers," says Anita Hamilton at TIME.