Fast-food heavyweight Chick-fil-A is so enamored of its "eat mor chikin" campaign, in which (apparently illiterate) cows urge consumers to forego hamburgers, that it's copyrighted the phrase. So when Vermont folk artist Bo Muller-Moore issued vegetarian-friendly T-shirts saying "Eat More Kale" ($24), Chick-fil-A sent him a strongly worded letter warning him to quit ripping off their "intellectual property." Muller-Moore's refused. "I don't think anyone will step forward and say they brought an 'eat more kale' shirt thinking it was a Chick-fil-A product," says his lawyer.
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