In what he called a "transformative moment for HBO," chairman and CEO Richard Plepler appeared at today's Apple press conference to unveil HBO Now, a standalone, unbundled subscription streaming service available exclusively on Apple products.
For $14.99 per month, HBO Now subscribers will get full access to HBO's full catalogue of past and current TV shows, as well as any movies available on its streaming service at a given time. The content will be streamable on any Apple device, including iPads, iPhones, and Apple TVs.
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