This new beer claims to make its drinkers look younger

Precious beer
(Image credit: Facebook.com/Suntory Precious)

No, we're not talking about beer goggles here.

Precious, the new beverage offered by Suntory, contains 2 grams of collagen per can. Often an ingredient in anti-aging beauty products, collagen is a protein found in connective tissues thought to improve the look of skin. As bodies age, they lose collagen, which could be one of the causes of wrinkles. Tantalizing, no?

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Stephanie Talmadge

Stephanie is an editorial assistant at TheWeek.com. She has previously worked for USA Today and Modern Luxury Media.