This new beer claims to make its drinkers look younger

Precious beer
(Image credit: Facebook.com/Suntory Precious)

No, we're not talking about beer goggles here.

Precious, the new beverage offered by Suntory, contains 2 grams of collagen per can. Often an ingredient in anti-aging beauty products, collagen is a protein found in connective tissues thought to improve the look of skin. As bodies age, they lose collagen, which could be one of the causes of wrinkles. Tantalizing, no?

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Stephanie is an editorial assistant at TheWeek.com. She has previously worked for USA Today and Modern Luxury Media.