Could toasted buns be the trick to turning McDonald's around?
CEO Steve Easterbrook said during a conference on Wednesday that while the company will make organizational changes in an attempt to stop decreasing sales, "at a more fundamental level we are recommitting to hotter, tastier food across the menu." When it comes to burgers, McDonald's will soon alter "the way we sear and then grill our beef so the patties come off juicier," and buns will get toasted for five more seconds to bump the temperature up 15 degrees. "It's the little things that add up to a big difference for our customers," Easterbrook said.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Can Ukraine win over Donald Trump?Today's Big Question Officials in Kyiv remain optimistic they can secure continued support from the US under a Trump presidency
-
Orbital by Samantha Harvey: the Booker prize-winner set to go 'stratospheric'In The Spotlight 'Bold' and 'scintillating' novel follows six astronauts orbiting Earth on the International Space Station over 24 hours
-
Gladiator II: Paul Mescal 'mesmerising' in 'relentlessly entertaining' sequelThe Week Recommends Ridley Scott's 'primary aim' is fun, in this 'exhilarating' blockbuster
-
Boeing machinists approve contract, end strikeSpeed Read The company's largest union approved the new contract offer, ending a seven-week strike
-
US economy still strong in final preelection reportSpeed Read It grew at a solid 2.8% annual rate from July through September
-
Boeing machinists reject deal, continue strikeSpeed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
-
Ports reopen after dockworkers halt strikeSpeed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
