Inside Jeb Bush's plan to succeed where most GOP candidates can't

In this week's issue of New York magazine, Jennifer Senior delves into 2016 presidential hopeful Jeb Bush's plans to win over Hispanic voters.

When describing Bush's passion for immigration and love of Hispanic culture, Senior writes that "as strange as it is to say, Jeb may be the true black sheep of the family, not W." According to one Miami Democrat and former Congressman, Joe Garcia, Bush's father described his mixed-race grandchildren as "the little brown ones." But Senior also notes that if Jeb Bush hadn't lost his first gubernatorial race in 1994, he may have been the GOP's presidential nominee in 2000, not his brother.

Senior goes on to describe how, despite his own ethnicity, Bush could still win Hispanic voters away from Sen. Marco Rubio (R-Fla.), another presidential hopeful:

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up

Senior's article also includes details about Bush's tenure as the governor of Florida, a position he held from 1999 to 2007. Read the full story over at New York magazine.