Nicki Minaj's bare bum is taking over this Helsinki cathedral

Starships were meant to fly, and 1,000 life-size cardboard cutouts of a bare-bummed Nicki Minaj were clearly meant to cover the entrance to this cathedral in Helsinki:

Surprisingly, the display isn't some bizarre street-art spectacle or even a bold political statement. Rather, the cutouts, taken from the cover of Minaj's single, "Anaconda," are a promotional stunt for Nicki's first-ever performance in Finland, at the Summer Up Festival in July.

The best part? The standees are free for the taking. Fans are encouraged to bring home their very own Nicki, and to sweeten the deal, many of the cutouts have festival tickets posted on Nicki's rear. Sex really does sell!

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Join more than 350,000 subscribers and keep yourself informed with a selection of The Week’s most interesting, enlightening and entertaining stories - plus daily puzzles.

Sign up