Amazon promises a day of shopping bigger than Black Friday

Amazon just asked Black Friday to step aside and make room for the new biggest day of shopping: "Prime Day." On Wednesday, July 15, Amazon will celebrate its 20th birthday by offering gifts to everyone in the form of tons of new deals. The company announced the big day Monday, offering shoppers the promise that Prime Day would be "filled with more deals than Black Friday." New deals will start appearing on the site at midnight and will be added as often as every 10 minutes.
But before shoppers get too excited about this upcoming online shopping extravaganza, take heed: These deals are only for Prime members. Alas, in the spirit of commerce, Amazon is using "Prime Day" as a chance to attract new Prime members through a 30-day free trial. Next Wednesday's shopping event will be open to Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Morales seeks re-election defying constitution and criminal charges
Under the Radar Supporters of former president Evo Morales clash with authorities as political and economic turmoil deepens
-
June 22 editorial cartoons
Cartoons Sunday’s political cartoons include a SpaceX flight, Bibi pulling Donald Trump toward war, and an ICE agent looking like a bank robber
-
5 bunker-busting cartoons about the Israel-Iran war
Cartoons Political cartoonists take on Iran waiting for Pete Hegseth to leak war plans and Donald Trump's wish for a Nobel prize
-
Economists fear US inflation data less reliable
speed read The Labor Department is collecting less data for its consumer price index due to staffing shortages
-
Crypto firm Coinbase hacked, faces SEC scrutiny
Speed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress code
speed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores