Amazon just asked Black Friday to step aside and make room for the new biggest day of shopping: "Prime Day." On Wednesday, July 15, Amazon will celebrate its 20th birthday by offering gifts to everyone in the form of tons of new deals. The company announced the big day Monday, offering shoppers the promise that Prime Day would be "filled with more deals than Black Friday." New deals will start appearing on the site at midnight and will be added as often as every 10 minutes.
But before shoppers get too excited about this upcoming online shopping extravaganza, take heed: These deals are only for Prime members. Alas, in the spirit of commerce, Amazon is using "Prime Day" as a chance to attract new Prime members through a 30-day free trial. Next Wednesday's shopping event will be open to Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.
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