Amazon just asked Black Friday to step aside and make room for the new biggest day of shopping: "Prime Day." On Wednesday, July 15, Amazon will celebrate its 20th birthday by offering gifts to everyone in the form of tons of new deals. The company announced the big day Monday, offering shoppers the promise that Prime Day would be "filled with more deals than Black Friday." New deals will start appearing on the site at midnight and will be added as often as every 10 minutes.
But before shoppers get too excited about this upcoming online shopping extravaganza, take heed: These deals are only for Prime members. Alas, in the spirit of commerce, Amazon is using "Prime Day" as a chance to attract new Prime members through a 30-day free trial. Next Wednesday's shopping event will be open to Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Gaza Humanitarian Foundation: the group behind Gaza's controversial new aid programmeThe Explainer Deadly shootings and chaotic scenes have been reported at aid sites after US group replaced UN humanitarian organisations
-
Is UK's new defence plan transformational or too little, too late?Today's Big Question Labour's 10-year strategy 'an exercise in tightly bounded ambition' already 'overshadowed by a row over money'
-
How much should doctors trust parental intuition?In The Spotlight Study finds parents' concern can be better at spotting critical illness than vital signs
-
Crypto firm Coinbase hacked, faces SEC scrutinySpeed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress codespeed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirementspeed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff displaySpeed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
