A new campaign by the Russian Interior Ministry seeks to help curb dangerous 'selfie' behavior, the BBC reports. A poster released by the ministry urges Russia's youth to stop trying to impress their friends by snapping selfies near trains, with guns or wild animals, or on electrical pylons, among other potentially dangerous situations.

"Even a million 'likes' on social media are not worth your life and well-being," the "Safe Selfie" motto goes. The campaign is in response to a growing number of selfie-related injuries, including one in May in which a 21-year-old woman survived shooting herself in the head while attempting to take a selfie with a gun.