How Washington, D.C., ended up with the same official font as fast-food chain Shake Shack
It's called "Neutra," and you see it every time you turn on HBO's Girls, order a SmokeShack from Shake Shack, or go to a Washington Nationals game. And now the hipster-chic, thin, mid-century font is officially the typeface of Washington, D.C.
Iframe Code
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"Whatever we're promoting, whether it's summer camp or a public health test, we want to make sure that it looks and feels like a government product," Michael Czin, director of communications for the mayor's office, told Wired.
So how exactly did our nation's capital decide on a font? Let Wired explain:
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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