Amazon is going after 1,114 "John Does" who have allegedly posted "false, misleading, and inauthentic" paid reviews on the site.
In a lawsuit filed Friday in Seattle, the company said the defendants, whose real names they don't yet know, are promising five-star reviews for as little as $5 on the website Fiverr.com. The reviewers are being paid by sellers looking to boost their products, but Amazon said the false reviews are affecting its brand, writing in its complaint: "While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon."
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